The Meanwhile
Salford Community Hub

The Meanwhile hub will create a cohesive and supportive community in Salford for those who may not have it. Acting as a ‘gateway’ to improving people’s mental health, well-being, and confidence. 

The Meanwhile required a brand identity that reflected the project's objectives as a positive and flexible community space. Considering the potential vulnerability of The Meanwhile’s users it was essential to use a friendly and approachable tone of voice throughout their branding to help remove the stigma of getting help.